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+39 331 1655299 info@laviafirenze.com

PRIVACY POLICY of www.laviafirenze.com & www.theflorenceboutique.com

Owner of the Data Privacy

The Style srl – Via Volturno, 15 / i – Sesto Fiorentino (FI), 50019, Tuscany, Italy

VAT number: IT06840390485

SALE : FI-660175

Email address of the owner: laviafirenze@gmail.com

Lo Stile srl (hereinafter referred to as “Lo Stile“) Provides users of the website with Lo Stile (hereinafter referred to as the “Site”, which can be visited at https://www.laviafirenze.com/) the following information, in compliance with the 13 article of the Regulation (EU) 2016 / 679 (or General Data Protection Regulation, in the followed by “GDPR”) and subsequent national adaptation legislation (hereinafter indicated, together with the GDPR, as “Applicable Privacy Regulations”). In fact, during the consultation of the Site, information relating to users is collected, which are personal data pursuant to the Applicable Privacy Policy. The information is provided exclusively for the Site mentioned above, and not for other sites accessible via links on the same.

Data controller

The owner of the processing of personal data is Lili Hu, as administrator of Lo Stile srl, with headquarters in Via Volturno 15 / i, Sesto Fiorentino (FI), 50019, Italy.

Types of data

The data that is processed by: Lo Stile if the user uses the Site. The user assumes responsibility for any personal data of third parties entered or published on the Site, and guarantees that he has the right to communicate or disseminate them – thus freeing up Lo Stile from any liability to the aforementioned third parties.

Personal data acquired automatically in the event of a visit to the Site • Navigation data. Lo Stile automatically collects data on the device (PC, tablet, mobile phone or other mobile device) and the connection used by the user, including, for example, the IP address, date and time of access, information on hardware and software, information on events concerning the device, unique identifiers, crash data, and pages viewed by the user before or after using the Site. • Site usage data. Lo Stile collects information on the methods with which the user has used the Site, including, for example, the pages of the Website or other displayed content, the searches made, the third-party applications on the Site that are used by the user and the links to other sites and applications that the user has clicked on. This data is collected even if the user has not logged in to the account created on the Site, or, in any case, even if he has not created any account on the Site. Personal data supplied directly by the user • Data necessary for use of the account created on the Site and to make purchases on the Site

• Useful information for creating an account on the Site. If the user decides to create his own account on the Site, Lo Stile collects the name, surname and e-mail address provided. Transaction data. Lo Stile collects information relating to the transactions made by the user on the Site, such as the data relating to the user’s account (if the user is the owner of an account on the Website) or the name, surname, shipping address, l ‘e-mail address and telephone number (if the user does not have an account on the Website). We inform you that if you choose to pay through the PayPal platform, the financial data entered – such as credit card details – will be processed by PayPal according to your privacy policies. • Data connected to the user’s account. Lo Stile it also collects a series of information related to the ways in which the user uses his account (for example, adding items to the cart).

• Optional data

• Data provided for the activation of the newsletter service. If the user decides to activate the newsletter service offered by Lo Stile, the latter collects the e-mail address provided by the user. • Data provided through information requests via e-mail. If the user, to request information, explicitly and voluntarily sends e-mail to the address indicated on the Site, Lo Stile acquires the user’s e-mail address and any personal data of the user (and / or third parties) included in the electronic communication.

Personal data collected through cookies Nanjing uses cookies to collect data on user activity on the Site and its preferences, as well as other technical data relating to the user. For more information on the use of cookies, the user can consult the site’s cookie policy.

Processing purposes

Guarantee the functioning of the Site; fulfil the contractual obligations towards the user and provide the latter with the services that Lo Stile lends through the Site; protect the user’s vital interests; comply with current legislation or pursue other needs of public interest. In fact, the user’s data is processed: • to make the Website and services rendered through it work, measure, improve and keep secure; • to make the creation, management and maintenance of user accounts possible; • to resolve disputes that arise with the user, to recover user fees and other sums due or otherwise necessary to provide the services rendered by Lo Stile through the Site; • to prevent, detect and mitigate fraud, security breaches and potentially prohibited or illegal activities.

Pursue the legitimate interests of Lo Stile in such a way that these interests do not prevail over the rights and fundamental freedoms of the user. The user’s data, in fact, are treated: • identifying and solving the problems encountered by the user when using the Site (for example, blocked pages or not working); • to know the user’s opinions through surveys or questionnaires; • to measure the performance of marketing e-mail campaigns (for example, by analysing the opening and click rates). These treatments protect the interest of Lo Stile to keep the Site functioning and efficient. They also do not harm the fundamental rights and freedoms of the user, as they are foreseeable and widespread treatments in every site that allows the creation of accounts and the making of online payments.

Mode of treatment

Your personal data is processed using IT or IT tools, exclusively for the purposes for which they were collected (see above), and kept for a set period according to the criteria indicated in this privacy policy (see below). Personal data may be known and processed by Lo Stile, duly instructed in the precautions to be taken under the Applicable Privacy Policy.

Duration of treatment

The specific storage times for the user’s personal data are documented in the treatment activity register of Lo Stile (implemented pursuant to the GDPR article 30). The user’s personal data is stored (according to the criteria set out in recital 39 and in the art. 5, paragraph 1, letter e) of the GDPR) for a period necessary to ensure that the Site works, and that Lo Stile provides users with the services provided through the Site. This period, in any case, cannot exceed 10 years from the moment the contract is signed with Lo Stile. Your personal data may be stored for longer than those just seen if this is necessary Lo Stile to fulfil the legal obligations falling on them or to protect a right in court. Upon expiration of these storage terms, the user data is deleted or permanently anonymised.

Data communication Nanchino will communicate the personal data of users only and exclusively to the subjects and for the purposes indicated below. Payment execution; fight against illegal acts, fraud and security breaches • Lo Stile will communicate the personal data of the users (within the limits of what is necessary to satisfy the relative purposes of processing) to third parties that provide services to Lo Stile, in particular to those who process payments, prevent and detect potentially illegal acts, fraud and security breaches (as well as mitigate the negative effects on users), and collect invoices. • Lo Stile will communicate the personal data of the users (within the limits of what is necessary to satisfy the relative purposes of processing) to third parties who provide shipping services, with which delivery addresses, contact information and order numbers will be shared in order to facilitate the delivery of purchased items and delivery-related communications. • Such communications of user data allow the regular and adequate execution of the service provided by Lo Stile. Law enforcement, judicial proceedings and procedures authorised by law • Lo Stile may communicate users’ personal data to judicial authorities, public authorities or authorized third parties, in cases where the law provides for it. As well as, in general, in cases where it is necessary to fulfills legal obligations or verified requests relating to a criminal investigation or alleged illegal activity, or to respond to claims of others about the rights, property or safety of Lo Stile, of its employees or users.

Rights of interested parties

Only in the cases and with all the limits established by the articles 15-22 GDPR, the user has the right – at any time, free of charge and without special charges and formalities – to: • obtain confirmation of the fact that Lo Stile treats your personal data; • access your personal data, and know the origin, the purposes and the purposes of processing, the storage period and the information regarding the third parties to whom the personal data are communicated; • withdraw your consent at any time, if this constitutes the basis of the processing; • update or correct your personal data collected by Lo Stile, so that the latter are always accurate and accurate; • exercise the cd. right to be forgotten, or to have your personal data collected by Lo Stile are deleted from the databases and / or backup archives of Lo Stile; • limit the processing of your personal data by Lo Stile; • oppose the processing, for those personal data processed to pursue public interest needs or legitimate interests of Lo Stile; • receive data – processed by Lo Stile upon user’s consent, or to fulfil the contractual obligations of Lo Stile in relation to the latter – in a structured format, commonly used and readable by an automatic device; the user can then transmit such data to third parties, without that Lo Stile can prevent this in any way; • any adjustments, cancellations or limitations of the processing ordered by Lo Stile, as well as any revocation of these measures and the reasons for the revocation.

The user can exercise these rights by written request without formalities to Lo Stile, by sending a specific e-mail to info@laviafirenze.com Once the e-mail has been received, Lo Stile will fulfil the request within one month of receiving it. This deadline may be extended by two months – subject to notice to the user – taking into account the complexity and number of requests. Lo Stile reminds the user that, where the response to his requests has not been satisfactory in his opinion, he / she may contact and submit a complaint to the Authority for the Protection of Personal Data (http://www.garanteprivacy.it/) in the ways provided by the Applicable Privacy Policy.

Privacy Policy Changes

Lo Stile reserves the right to make changes to this privacy policy at any time, by giving publicity to users on this page of the Site. Please, therefore, the user to consult this page often, taking as reference the date of last modification indicated at the bottom . Unless otherwise specified, in the event of a change to the previous privacy policy, it will continue to apply to the personal data collected up to that point.

Cookie policy

The website Lo Stile srl (hereinafter, the “Site” and “Lo Stile“), Visited at https://www.laviafirenze.com/, uses some cookies towards users. With this policy, Lo Stile informs the user about the cookies installed by the Site alone, their characteristics and related management methods. For cookies installed on any other websites reachable through the Site, users are invited to consult the relevant cookie policy. What are cookies Cookies are small text files (generally formed by letters and numbers), which are saved on the device used by the user (computer, tablet, mobile phone or other mobile device) and examined each time the user access the Site. Cookies make it technically possible to record, for a certain period of time (depending on the duration of use), information useful to ensure that the Site is easily usable and effective, as well as to understand how the user uses the Site and what are the preferences he has shown. There are different types of cookies: • based on the duration of their use, • session cookies, which are automatically removed at the end of the browser session; and • permanent cookies, which remain stored in the user’s device even after the end of the browser session; • based on the person who installs them on the user’s device, • first-party (or proprietary) cookies, which are installed by the website that the user is visiting; and • third-party cookies, which are installed by a website other than the one the user is visiting.

Necessary cookies, statistical and marketing: user consent

The Site uses necessary cookies, statistical and marketing (see below for the related definitions). The necessary cookies are used to allow the user to access the Site and browse it, therefore, they do not require the user’s consent. Statistical and marketing cookies operate, however, only with the user’s consent. This consent may be provided or denied by the user on the occasion of his first visit to the site, in the manner indicated in the appropriate banner. Upon further visits to the Site, the user can also revoke the consent previously given for the use of these cookies.

Social button

The Site uses several links, which allow users to visit the Facebook and Instagram profile of Lo Stile. These links, which appear in the form of icons on the relevant social network, do not involve the installation of third-party cookies.

Cookies and browser options

Users are reminded that, by changing the settings of the browser used, they always have the possibility to delete the cookies already installed and not to accept new ones. The procedures to follow to change these settings are different for each type of browser and for each operating system used. Here are the links to the cookie settings of the most popular browsers: • Google Chrome: https://support.google.com/chrome/answer/95647?hl=it; • Mozilla Firefox: https://support.mozilla.org/it/kb/Gestione%20dei%20cookie; • Safari: https://support.apple.com/it-it/HT201265 (for IPhone, IPad and IPod Touch) https://support.apple.com/it-it/guide/safari/sfri11471/mac (for MacBook); • Windows Internet Explorer: https://support.microsoft.com/it-it/help/17442/windows-internet-explorer-delete-manage-cookies; • Windows Microsoft Edge: https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy. Users can find more information on the main cookies used on the internet (statistical and marketing) and on the relative methods of uninstallation by consulting the page on the opt-out of the Network Alliance Initiative, the page on the opt-out of the Digital Advertising Alliance, or the site http://youronlinechoices.eu.

Cookies used by the Site

When the user visits the Site, the Site itself and third party websites install some cookies on the device used by the user.

Necessary cookies These cookies, session or permanent, make a website usable, allowing, for example, navigation between pages, or access to restricted areas. No website could work properly without them.

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